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Expert: What Amazon Fresh means for brick-and-mortar – Research

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Kristina: What do you make of the current Amazon Fresh announcement?

Kerry Liu, CEO, Rubikloud: Amazon’s funding in in-retailer methods is proof that the channel issues far lower than the general model and purchasing expertise. They have been a pacesetter in retail innovation for a very long time, so this announcement should not be a shock to us. I anticipate the road to blur much more between on-line and offline, particularly in classes the place perishable meals are big, like grocery. Instead of copying the normal grocery choice and expertise, this is a chance for Amazon to steer within the product choice and even pioneer product classes.

Kristina: When so many retailers are shoring up their on-line portals, why is Amazon now taking a look at going offline – no less than for a part of their enterprise?

Kerry: There’s no query that companies have to have a digital presence to be able to achieve success in at this time’s tech-saturated surroundings. However, the in-retailer expertise is not going away. It’s nonetheless a beneficial element of any companies’ success, because it supplies entry to experience and experiences that are not out there on-line. For instance, going right into a Home Depot and dealing with a educated residence enchancment skilled is a degree of customer support that is not simply replicated on-line. Than there’s grocery buying, and meals usually, the place offline experiences present shoppers with the complete sensory expertise, making in-retailer transactions extra interesting to many patrons.

Amazon is new to the grocery recreation, in an business the place shoppers are slower to adapt to on-line buying generally. Through these preliminary 20 brick and mortar shops, Amazon will have the ability to collect knowledge about what’s efficient of their grocery technique, persevering with to enhance their present enterprise mannequin.

Kristina: What ought to grocers/retailers make of the Amazon announcement?

Kerry: I feel that Amazon taking an extra step ahead within the grocery recreation shall be seen as a serious menace to present grocers. Retailers who as soon as thought they have been protected from the ecommerce big should step up their recreation.

The cloud and machine intelligence energy behind Amazon will spur conventional grocery retailers to both construct out comparable on-line/in-retailer functionalities, or danger falling behind. Therefore, I see the grocery business turning into extra technologically built-in sooner or later, whether or not that be with larger cellular-pleasant experiences, in-retailer beacons, CRM or tailor-made in-individual promotions, we will see an acceleration of tech adoption inside the grocery business because of this announcement.

Tags: Amazon Fresh, brick and mortar trends, retail trends, Rubikloud

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